Book Review: Real You Incorporated: 8 Essentials for Women Entrepreneurs
2 comments Posted by Faten Abdallah at 4/29/2009 11:50:00 PM
"Every business, large, or small, has an identity" (Rouda, p. 93).
Real You Incorporated is a must have book in building your personal and business brand. What is especially unique is author Kaira Sturdivant Rouda writes for the female reader (although many of the concepts and ideas can be applied to the male reader).
Each chapter has a personalized story by women entrepreneurs, relating to the chapter's themes. After each personal story, Sturdivant Rouda offers Recommended Reading to supplement the chapter's content. Not only is the content extremely helpful, the book has mini-workbook sections: "Questions to Think About" and "Action Steps".
"You're on a path to self-discovery to illuminate your business dreams" (Rouda, p. 40). These reflective exercises forces the reader to think deeply as a woman entrepreneur, often times making steps clearer.
Sturdivant Rouda will be live on Connecting Women Radio, http://www.blogtalkradio.com/connectingwomen to discuss her book: Real You Incorporated: 8 Essentials for Women Entrepreneurs Thursday, July 9th, 2009 9 p.m. CST.
