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Mark your calendars and celebrate the third annual day of awareness to Spread the Word to End the Word, March 2, 2011, with a renewed pledge to end the hurtful and degrading use of the “R-word.” This international day of awareness was created by youth with and without intellectual disabilities in order to change the conversation from one of negativity and pain to a positive message—highlighting inclusion and RESPECT for all.


While March 2 is the culmination, eliminating the R-word from everyday speech is a year-round effort with hundreds of events happening throughout the world. In order to assist schools and communities in beginning their own local campaign, updated resources are now available online.
The 2011 Spread the Word to End the Word toolkit includes:

  • Fact Sheet
  • Event and Activation Ideas
  • Key Messages and Talking Points
  • Reference Materials and Links
  • Social Media Activation
  • Video Messaging for Ambassadors
  • Vireal E-mail Template
  • Youth Rally How-to Kit
To access these resources and discover how you can become involved in the campaign, visit http://www.specialolympics.org/spread-the-word-to-end-the-word_resources.aspx

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